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Since age 5, I’ve wrestled with being overweight. Eventually, I tipped the scale at almost 250 pounds.

Age 5 - The butterfly

It was a painful awakening and I decided it was time to get radical. Over the years I’ve done every diet program imaginable. You name it, I’ve tried it. I lost, gained, lost more, and gained more. 

In my 40s, I was diagnosed with Hashimoto’s Thyroiditis, an autoimmune disease that makes it even harder to lose weight, and in fact led me to the biggest weight gain of my life, higher than when I was pregnant with either of my children. 

Once upon a time

My Weight Loss Journey

Sara Nichols

After a whole lot of research, I came up with a plan and decided to give it 7 days. 


The plan was to quit sugar and flour. I came to realize, I wasn’t a food addict, but there WERE some things triggering me. At the time, this felt so radical, I wasn’t sure I could even make it through one day. After 7 days, fog began lifting. In the first 8 weeks I lost 26 pounds. An absolute miracle. It propelled me forward. I was feeling GOOD for the first time in years.

I didn’t just choose the “eat less, move more” routine. That might work for others, but it never worked for me. Not long term. I needed to go deeper and understand why my body seemed to be fighting me.

I got answers to so many questions:

01

Why was my eating so out of control after 6pm?

Is it even possible to end food cravings?

03

How do hormones play into the whole weight loss equation?

02

04

Why did this one goal continue to elude me?

None of the weight loss programs ticked all the boxes. I got very clear about how I wanted this time to be different:

Without spending several hundred dollars.

Without medication or surgery

With real food, no powdered drinks, pre-packaged meals or "cleanses"

No crazy fasting or starvation plans

I read a lot about how sugar and flour were doing more than just adding calories to my diet (thank you Dr. Robert Lustig). One day I came across an article that was an “A-Ha” moment for me. Roy Baumeister, author of Willpower: Rediscovering the Greatest Human Strength, was interviewed in Atlantic Monthly and his words popped off the page….


Bright lines help self-control. Obviously they are a metaphor, and the opposite metaphor is the slippery slope. Again, the unconscious works best with clear, explicit, unambiguous rules and plans. So a resolution to lose some weight is not that easy to follow. It is much easier to follow a plan that says no potato chips, fries, or ice cream....

- Roy Baumeister

I thought I wasn’t disciplined enough. I thought I was weak.

That’s why I decided to go a little public with my journey and share the information for those of us who have battled constant dieting.

Whether the weight gain happened later in life or you’ve wrestled with it all of your life, there IS a way to make peace with food, love where you are no matter WHERE you are, and you don’t have to spend thousands of dollars to do it. 


I came up with a plan to permanently end cravings using four simple rules. 

Let's Find Out

Are you ready to end cravings without feeling deprived? 


Join me and thousands of people from all over the world who are feeling better than they have in years. Be a BadAss!

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